Leadership.
Tuning in
to What Employees Really Want.
And Would You Work for You?
By Christine Corelli, the
"Sales-Service Excellence" Expert
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With all the re-engineering, downsizing, reorganizing, take-overs,
mergers acquisitions, outsourcing, and other sure-fire strategies
businesses are using to survive during a tough economy, it's time
for us to realize that our human resources hold the key to
sustainable, long-term growth. Employees can offer solutions to
problems, methods to improve productivity, creative ideas to improve
products and services, and even insight on what management needs to
do to move forward. That assumes, of course, that you have a
workforce of people who want to come to work every day, ready to
serve you and your customers, and that you provide an environment
that encourages high performance.
One of the most challenging problems facing many businesses is
creating this type of environment. Often companies feel they have
more important issues to attend to-especially during a tough
economy. An enlightened organization cares about its people, treats
them with respect, and values them as much as they value their
customers. Most important, their employees know it.
It's this type of environment that breeds
"achievers"-high-performers who are dependable, accountable,
competent, productive, and show initiative beyond their job
description by coming forth with ideas that can help the company
move forward. One way to create an environment for high performance
is to learn what employees want. Here's an effective way to make
that determination. "Everyone wants job stability, fair pay and
benefits. What else do you want from your employer? What, in your
opinion, would improve morale."
The following responses are compiled from research conducted from
individuals in a wide variety of industries across the country.
I want to work for a company with a good culture.
An organization's culture is the result of the attitudes,
philosophy, and values demonstrated by its upper-level executives.
If your organization's culture is suffering, you must first look at
management for the cause. If you have a positive culture, the same
holds true. The best leaders create the type of culture where
teamwork is encouraged and people work together for the common good
of the organization. The culture should foster open communication,
respect for others, and integrity in all business dealings. It
should encourage people to perform at exceptional levels, with
management's support. Employees can become discouraged when
performance expectations are high but the company does nothing to
help them attain their goals. Then the company wonders why its
people are not highly motivated.
I want to work for a company that's well-managed.
Achievers become discouraged without strong leadership. Many
organizations have failed because management was not in touch with
the perceptions, opinions, expectations, needs, and problems of
their people. Perhaps the sales reps aren't getting the help they
need, or a division isn't delivering the level of service the
company expects. There may be an employee who is slacking on the job
and displaying negative behavior, thus pulling down an entire
department. Be sensitive to such problem areas in your organization,
and make an effort to find solutions.
I want a great boss who knows how to motivate me.
Every company should have a "Zero-Tolerance for Bad Bosses" rule.
The No. 1 cause of job dissatisfaction in America is working for a
bad boss. Poor leaders can pass their weaknesses to others. They can
let their ego or need for power and control get in the way of doing
what's best. They may dwell on a mistake rather than discuss how to
prevent it from recurring.
A bad boss also can sabotage the performance of Achievers by eroding
their attitude and potential. If you have achievers whose
performance has dwindled, perhaps their boss has held them back or
shot down their ideas to a point where they feel no matter what they
say or do, they will never make an impact. Perhaps this destructive
boss gave them lip service, reprimanded them in front of others, or
frustrated them by micromanaging their projects. Perhaps the boss
showed favoritism or took credit for others' ideas.
A great boss instinctively knows that the key to employee motivation
is to motivate from within. In order to do that, you need to make
people feel they're working with you, not for you. If your employees
feel they are working for you, then you're creating robots-people
who simply go through the motions and do what they're told. Robots
will not come forward with their ideas; they only follow orders.
You'll never inspire them to be creative and innovative, and they
will never take ownership for the company's success.
To make people feel they're working with you, provide an open
environment rather than an authoritarian atmosphere, where employees
are afraid to step over the line or make suggestions. Motivating
through fear kills creativity. People need to work in a positive
atmosphere where they are not afraid to point out problems and
suggest new ways to serve customers or improve systems and
procedures. And they need to work for a leader who earns their
respect by working hard and by being fair and supportive.
I want to be appreciated, recognized, and rewarded for my work.
High on the list of reasons people want to leave companies is
limited recognition and praise. As Dale Carnegie said, "All human
beings wear two invisible signs. One says, 'Make me feel important.'
The other says, 'Appreciate me.'" People need respect and approval,
and to feel a sense of accomplishment.
Research tells us that giving praise consistently is one of the most
effective methods of motivating people and lifting morale. Although
frequent, regular praise may be the road to motivating people,
employees also need to be rewarded. In the past, many employees did
not put forth their best efforts, because they experienced any extra
output benefited only the company's stockholders, executives,
managers, and not themselves. This is less prevalent today, but
employees want to be rewarded in some way for good performance as
often and as soon as possible.
Create a system for rewards that is built into the job. For example,
if your goal is quality workmanship, give rewards for defect-free
performance. If it is to trim overhead, reward for cost-cutting
measures. Reward employees for providing exceptional service, for
meeting sales objectives, and even for small efforts that make a
difference. And don't only reward individuals for exceptional
performance; recognize team accomplishments as well. Learn what
successful companies are doing to maintain high morale, and improve
quality.
I want to have a voice in the decision-making.
Employees remain motivated when they have a high level of
involvement and can participate in idea-sharing and problem-solving
sessions. Establish self-directed teams or task forces to help in
this area. Don't make the mistake of asking only your achievers to
partake in these sessions. All your people need to feel they play a
vital role in your organization and have a voice in the
decision-making process.
Here's how an executive in a metal-working company, seeking ideas to
cut overhead, received help from one of his employees. The employee
pointed out that the company was using a large number of lubricant
suppliers, so he found a supplier who could provide a single
multipurpose lubricant for all the company's needs. Not only did
this strategy save money, it also reduced inventory costs and the
quantity of oil the company had to keep in stock. What's more, the
company gained valuable storage space and reduced the paperwork
necessary for purchasing and receiving.
A division of ITW estimated a cost savings of $3,000,000 as a result
of their "Employee Empowerment Program." Teams were formed with
individuals on all levels and from various departments. They were
challenged to come up with ideas to help the company improve safety,
productivity, cut overhead, improve communication and morale. Each
team selected their favorite charity. Prizes, gifts, and rewards
were given to teams during the process. At year end, the team who
brought the most valuable ideas to the company was awarded $10,000
to be donated to their charity, in their names.
When employees offer suggestions and recommendations for solutions,
be sure to act on those ideas. Don't be insincere by asking
employees to participate in decision-making and then ignoring their
input. If you decide that you can't act on an employee's
suggestions, then honestly explain why. Whenever possible, find
elements of their solutions that are viable or that you can
implement in the future. Keep employees creatively charged by
praising them for any ideas they offer. They need to know you
appreciate their efforts.
I want to work where I can look forward to showing up every day and
maybe even have some fun.
Fun in the workplace. What a novel idea! Business is very serious
these days, but that doesn't mean that we can't have a little fun
along the way. Encourage your people to use a little creativity to
come up with ideas to keep the workplace interesting and fun. Do
something spontaneous and out of the ordinary.
If we lived in a perfect world, our workforce would consist only of
Achievers. But that's not reality. To improve the performance of
your employees, take a long, hard look at your company's culture
from their perspective. Make it company policy to focus on the
health, moral, and productivity of your people. Do an employee
satisfaction survey to find out what you are doing well, and what
needs to improve. Identify issues, and investigate why these issues
exist. Sit down with them, and together, set goals, and challenge
them to reach higher. If you do these things, you will soon see them
roll up their sleeves and go to work for you. When they do, you will
be amazed at how this strong workforce can help carry your
organization into a successful future.
© Copyright 2003-2008 Christine Corelli, all rights reserved.
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© 2005-2008 BizMotivation.com/Jerry Busche &
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